Good growth marketing requires the perfect blend of skills and the right mindset. Successful growth marketers approach the field like scientists: Outlining dozens or hundreds of potential experiments and prioritizing them based on their potential to impact revenue growth.
In addition to having this mindset, good growth marketers also have product, design, copywriting, acquisition, and other important skills. They need to understand human psychology and how to influence it quickly.
In this post, we share with you ten of the best books on growth marketing. After reading these books, you'll be on your way to landing a growth marketing job or successfully growing your own company.
How do you get users to come back to your product again and again? In Hooked, authors Nir Eyal and Ryan Hoover share a four-step process called the Hook Model that startups can use to build habit-forming products. This book is a seminal guide to product-focused growth marketing as it will show you how to create user habits in your product that stick.
This brief guide to growth marketing introduces the strategies that allowed companies like Dropbox, Instagram, Snapchat, and Airbnb to grow without traditional marketing. It goes into how you can do growth marketing in a way that's testable, trackable, and scalable.
Written by two growth marketing pioneers, Hacking Growth go into how you can build a cross-functional team that acquires, retains, and engages customers. If you want to learn how to identify viable growth experiments, prioritize them, and then run them, this book is for you.
Gabriel Weinberg (Founder of DuckDuckGo) and Justin Mares (Co-founder of Kettle and Fire and Perfect Keto) are the two extremely successful entrepreneurs who wrote this book. In it, they describe their Bullseye Framework for identifying which traction channels you should test. They also list the 19 different traction channels that startups can use to grow.
If you want to build a billion dollar startup fast, you should read this book. Not only does it provide helpful growth marketing advice, it also discusses how you should grow your organization and change evolve your role as the founder during periods of hyper growth.
While this book isn't a traditional growth marketing guide, it does articulate many important ideas that will help you succeed in this discipline. In it, entrepreneur and investor Peter Thiel goes into his philosophy on startups, competition, and monopoly. As well, he introduces his idea of secrets: truths you believe in where very few people agree with you.
Effective growth marketing requires effective communication. After all, to get users and keep them coming back, you have to show them your product's value. This book teaches you many different ideas for communicating effectively and how you can make your ideas stickier.
According to the author of Product-Led Growth, by making your product the engine that helps you acquire users and customers, you can cut your acquisition costs and scale faster than you ever imagined possible. In this book, you'll learn what it means to have a product-led growth strategy, how to know if it makes sense for your company, and how to execute it.
Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
This book's author, Cliff Lerner, founded online dating startup Snap Interactive. In it, he shares the story of how he grew his business and teaches you how to create a remarkable product to fuel your growth, use viral growth strategies, get covered in the media, and more.
Good growth marketing involves persuasion to get people to try and buy your product. One of the world's foremost experts on persuasion, Dr. Robert Cialdini, shares six universal principles of influence and persuasion in this book: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. If you want to build a startup or work in growth marketing, this book is a must-read.